New Balance is well known for its retro sneakers, but their ethos is far from old-fashioned. Despite the controversy surrounding the brand, the American shoe giant has volunteered to support front line workers amid the medical crisis. Could this be the come-back they needed from their devastating backlash?  

New Balance is known for much more than it's footwear.

While they might have started out manufacturing sports apparel, they represent much more than that.

The big-name shoe brand uses it's following to raise awareness about issues within the sports community.

Although, no big corporation can go without its controversies. 

A whole host of influential athletes have worked with the brand.

Using their leverage to inspire fans to get moving, and it’s working!

The brand's footwear is pretty awesome...

While they might not be as mainstream as other big brands, that’s what gives the trainers their appeal. Let’s have a look at some of the most popular pairs right now…

You really can't go wrong with Court Classics...

If you’ve never owned a pair of these, what are you doing? They’re every wardrobe’s staple and I’d recommend you get your hands on them ASAP.

The most popular of the brands Retro sneakers is this bad boy...

Their “Made in US 998,” is arguably one of the most trendsetting silhouettes in the iconic 990 series.

But they're not just for show...

They’re also one of the first brands to bring out “Fresh Foam” technology, providing runners and athletes alike, a cushioned bounce for optimum comfort.

These even glow in the dark!

I mean you can’t really ask for much more…

You get the gist...

New balance might have some rivals, but they stay true to their promise of high-quality sneakers to “aid athletes in their pursuit of excellence.”

New balance are the ultimate wardrobe staple.

Whether it’s to add a quirky pop of color to your outfit, or you’re serious about sports, they have sneakers for every occasion.

They truly cater for everyone.

New balance has been named the best shoe for health care workers because we all know how physically demanding the occupation is.

They provide support for long shifts.

Which is essential in the field of nursing, preventing ankle sprains, bunions, plantar fasciitis, and so much more.

New Balance isn't one to shy away from a worthy cause.

Like their #nbgivesback initiative, aiming to “improve the health and well-being of children and families worldwide.”

The companies latest move isn't really out of character.

Working in tandem with local medical institutions, New Balance produced its first prototype, which they are planning to distribute to the hospital community.

They're aiming for up to 100,000 units per week!

But not everyone is impressed by their new move…

Many just can't forgive New Balance.

New Balance founder and chairman Jim Davis’ support for Donald Trump, created a scandal, causing the company to release a clarifying statement. “New Balance did not endorse a candidate in this presidential election or any other,” it said.  

People clearly didn't believe the statement.

Many people were ready to boycott New Balance for their political movement.

But despite this, they've made a comeback.

The company revealed that elements of the brand’s footwear and apparel are being used to manufacture the PPE.

And the masks are pretty cool too.

Most people are praising the brand for turning their attention to filling an essential need.

What a great move.

The company said in a statement: “This is not a commercial opportunity, NB is pursuing break-even pricing and/or donations for the face mask.” On top of the masks, New Balance is hoping to whip up other equipment like hospital gowns, foot coverings and other helpful items needed in hospitals.  

Matthew McConaughey has been well and truly been stepping up during this pandemic crisis.

While millions of us remain in quarantine as a result of the ongoing medical pandemic, the actor has decided to help out those who are less fortunate than himself.

But firstly, let's rewind a few years.

Matthew is best known for being one of Hollywood’s most loved actors and he has graced our screens since the 1990s.

He has made quite a name for himself...

He has starred and co-starred in movies such as How to Lose A Guy in 10 Days (2003), Ghosts of Girlfriends Past (2009), Magic Mike (2012), Dallas Buyers Club (2013), and The Wolf of Wall Street (2013) which have all demonstrated how he is such a versatile actor.

But alongside his talents on-screen...

Matthew is also known for being a generous and compassionate person.

And his most recent acts have certainly shown that...

We are all more than aware of the global pandemic that we are currently living through.

The virus has now infected more than a million people...

And the death rate is rapidly rising day by day. People are now living in fear and despair, and it’s safe to say that things are getting out of control.

Our elderly residents are by far at the highest risk from the deadly virus.

The virus is considered most dangerous to the elderly and those who suffer from existing health issues – which is a lot of the world’s population.

These people are more likely to suffer from serious, and potentially deadly, health issues as a consequence of the virus.

So it is of the utmost importance that they remain quarantined and away from other people.

Our nursing homes have taken a huge hit during the pandemic...

With many members of staff being unable to come into work, they have been needing all the help they can get.

People have been helping out as best as they can...

And thousands of volunteers have been pitching together to somehow assist their elderly neighbors in any way possible.

And, while most have been helping out in more practical manners...

Others have been focusing more on bringing a simple bit of happiness to the lives of the residents.

Now we introduce Matthew McConaughey's first act of kindness...

The actor wanted to give a little back to the quarantined residents at The Enclave at Round Rock Senior Living facility in his home-town of Texas. 

While other celebrities of his status have been filming themselves singing and complaining about being isolated in their mansions...

McConaughey decided to use his voice to spread joy in a slightly different, yet more effective way to the others.

He devised together a plan to lift the spirits of those residing at The Enclave...

And what’s more uplifting than a good, old fashioned game of bingo?

The actor, seen here towards the bottom right corner, decided to host a virtual version of the game...

Where residents who were self-isolating in their rooms could all join in via a giant Zoom video call.

Joined by his mom, wife, and 2 children, McConaughey hosted the virtual game...

Where he enthusiastically called out numbers and declared any potential winners.

"We've got an I-24, an I-24..."

As he clarifies the lucky drawn number, 2 residents suddenly shout out “Bingo!”, in which the actor and his family yell in celebration.

It was the most heartwarming moment.

And the look of joy on the residents’ faces was simply undeniable.

And, once their game had finished, the residents had their own words of thanks for the actor...

They wanted to pay tribute to an important message the actor had given to the world last month.

In March, the actor took to Twitter to offer some very wise words regarding the ongoing pandemic.

He reminded everyone that all red lights eventually turn green, saying: “I just want to say, in these crazy times… Let’s take care of ourselves and each other. Let’s not go to the lowest common denominator and get paranoid. Let’s do our due diligence and take the precautions that we need to, to take care of ourselves and those around us.”

So, as a thank you, the residents decided to hold up their own "green lights."

One of the facility’s workers said: “I wanted to say, from all of us, we want to continue to turn a red light into a green light,” as all the players held up their own green pieces of paper with inspirational messages written on the front. 

As they held up their signs, the actor exclaimed loudly...

And sat back in his chair, slowly clapping with a huge smile on his face.

Matthew's kindness has gone such a long way...

And the actor didn’t stop there.

Matthew and his wife, Camila, made a special delivery recently.

The couple has been working closely with Bethenny Frankel‘s disaster relief initiative BStrong to ensure first responders across the United States are getting masks and supplies they need to stay safe throughout this crisis.

They have donated 80,000 face masks to organizations in between Austin and New Orleans.

“Matt and I were able to get approximately 80,000 masks, and it’s a combination of surgical masks and KN95 masks that will be distributed between Austin and New Orleans, where they were getting hit pretty hard as well,” Camila told PEOPLE.

They want to make sure that everyone on the front line is covered...

“It was important for us to make sure that here in Austin, not just the hospitals got them, but also the police department and the fire department as well. In this moment, we’ve got to find ways to help both sides because they’re all on the front line right now and we can’t afford to lose any of them,” she went on to say.

The couple aren't interested in making the most money...

“This is not about raising the hand and saying, ‘Hey, I’ve put this much money in it.’ This is about raising the hand and making people aware that this exists,” Camila explained. “It took me over two weeks to find this cause, so it’s about raising the hand and saying, ‘This exists and guess what? Still time to help.’ And if you can’t help with this, find your own avenue where you can help and feel useful during this time.”

Matthew and Camila went out on Thursday to personally make sure the donated supplies made it to their final destination in Austin, where they live.

Camila posted the video to Instagram, saying: “Our mission is to protect those who protect us, by providing healthcare workers, firefighters, police officers, and others with approximately 80,000 masks needed to battle the virus. Matthew and I, our friends Bill and Tracey Marshall have teamed up with the organization #BStrong. We are passionate about helping first responders from our hometown Austin – Texas, Louisiana and nationwide as we combat this national pandemic. #thisisacrisis.”

It's refreshing to see a couple who truly care about this cause and making a difference to others...

Rather than boasting about the amount of money they have risen and low-key showing off their wealth – which is what a lot of celebrities have been doing in the last few weeks.

For more on the McConaugheys...

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